VP/General Manager Wayne Leland at

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Frequently Asked Questions

Should I advertise?
Is radio right for me?
How do I get started?
What are the most frequent mistakes advertisers make?
I want to build my business, what do you suggest?
What’s the best way to advertise?
How long does it take for advertising to begin working?
What is TOMA?
What should I say in my commercial?
How can I guarantee success?
I’m a retailer, what’s best for me?
I’m NOT a retailer, what’s best for me?
I’m having an event, how should I advertise?
What about television and cable advertising?
What is imagery transfer?
What about newspaper advertising?
What about yellow pages?
What’s a positioning statement?
What is image advertising?
What is branding?
How does a buying cycle affect my business?
What’s a radio demographic?
I advertised once and it didn’t work, why would it work this time?
What is co-op advertising?
I don’t have a large budget, what do you suggest?
What is drive time?
Should I advertise during nights and weekends?
Is there a charge for an account manager to meet with me?
What is a unique selling proposition?

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