Rockers The Who have landed their very own radio station ahead of their performance at the Super Bowl on Sunday.
Sirius Satellite Radio bosses are launching The Who Channel on Wednesday.
The six-day station will feature 24 hours of The Who music as well as a live broadcast of the band's half-time performance at the American football championships in Miami, Florida.
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Kiss star Gene Simmons has challenged U2 and the Rolling Stones to a battle of the bands, insisting his heavy rock act would blow both super groups away.